北京邮电大学学报(社会科学版) ›› 2011, Vol. 13 ›› Issue (5): 47-53.

• 电子商务 • 上一篇    下一篇

旅游业与邮政业融合发展研究

(华侨大学 旅游学院,福建 泉州362021)   

  • 收稿日期:2011-08-25 出版日期:2011-10-30 发布日期:2023-03-27
  • 基金资助:

    福建省社会科学规划项目(2011B151);四川省教育厅人文社会科学(旅游研究)课题(LY10-16);华侨大学高层次人才科研启动费项目(09BS501)

Research on Integral Development of Postal Industry and Tourism Industry

(School of Tourism, Huaqiao University, Quanzhou 362021, China)   

  • Received:2011-08-25 Online:2011-10-30 Published:2023-03-27

摘要:

旅游业与邮政业已经呈现出了相互融合发展的态势。本文在回顾旅游产业融合理论研究的相关文献的基础上,认为旅游业与邮政业融合发展需要经过需求分析、找准“融点”和融合创新三个阶段,两大产业的融合要通过技术融合、业务融合、市场融合和企业融合四个层次来完成,并提出了推动两大产业融合发展的政策建议

关键词: 旅游业, 邮政业, 产业融合

Abstract:

The integration of tourism and the postal industry is the inevitable trend Based on the theoretical study of industrial integration, this paper believes that the integration should follow three steps: needs analysis, capturing the keys of industrial convergence and integration innovation The integration should go through the convergence of technology, business, market and enterprise successively Finally suggestions on accelerating the convergence and development of the two industries are put forward

Key words: tourism industry, postal industry, industry integration

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