关键词: 电视上网服务, 三网融合, 消费者采纳, 影响因素

Abstract:

This paper first defines the TV-Internet service, and then summarizes the factors that influence consumer adoption of TV-Internet service based on literature review Four factors are obtained: the TV-Internet service factor, the consumer factor, the perceived service factor and the environment factor This paper points out that consumer adoption should be paid more attention to in the further research, for the consumer is the foundation of TV-Internet service A clarification of consumer adoption can provide the guideline and guarantee for sustainable and healthy development of the service

Key words: TV-Internet service, the triple-play, consumer adoption, influencing factors