关键词: 工商管理, 企业管理, 专业入门, 课程专题, 五个导入

Abstract:

Course introduction, as a professional introduction course, can effectively guide freshmen and arouse their interest in learning, which is vital for the future study. For the course of “An Introduction to Industrial and Commercial Management Discipline”, to reach the purpose of the curriculum, five leads-in should be focused on: introduction lead-in, concept lead-in, theory lead-in, main courses lead-in, famous books and paper lead-in. The five leads-in mentioned above will offer the students a  “map” of this discipline.

Key words: industrial and commercial management；business management, professional introduction, course topic, five leads-in