不同类型电商主播属性对消费者购买行为的影响机制研究——基于扎根理论和文本分析
王胜源, 何江林
Influence Mechanism of Different Types of E-commerce Streamer Attributes on Consumers’ Purchase: Based on Grounded Theory and Text Analysis
WANG Shengyuan, HE Jianglin
北京邮电大学学报(社会科学版)
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2022, (2): 104
-116
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DOI: 10.19722/j.cnki.1008-7729.2021.0254
