型网络促销活动中非计划性消费影响因素分析#br# ——以淘宝“双11”促销活动为研究情境
王伶俐, 闫强, 陈文晶
Influencing Factors of Unplanned Consumption in Large Online Promotion#br# ——Empirical Study Based on Taobao “Double 11” Promotion
WANG Ling-li, YAN Qiang, CHEN Wen-jing
北京邮电大学学报(社会科学版)
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2015, (6): 19
-25
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