Comparative Study of Online Review and Inquiry Learning in E-Commerce Environment

JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM ›› 2018, Vol. 20 ›› Issue (3): 10-17.

Comparative Study of Online Review and Inquiry Learning in E-Commerce Environment

School of Economics and Management, Beijing University of Posts and Telecommunications,
Beijing 100876, China

Received:2018-05-10 Online:2018-06-30

Abstract

Abstract: The way to ask consumers questions to get attributes of product quality information has been implemented on major e-commerce platforms Educators call it ′inquiry learning′, which is asking questions to buyers or reading other consumers′ reviews This paper compares online reviews with inquiry learning, and explores differences among the number of comments, length of reviews and emotional intensity of comments based on different types of products (experiential products and search-based products) Research data was from real online reviews and answered questions of Amazon Mall in the United States, and independent sample t-test and other methods were used for data analysis Results showed that there was a significant difference between the number of comments and the length of comments, and the number and length of comments were significantly greater than those of questions and answers, and the product type had no significant effect on the number of reviewsDifferences in emotional intensity between online reviews and questioning responses were influenced by emotional tendencies

Key words: online reviews, inquiry learning, product type, emotional intensity

CLC Number:

F71352

SHI Wen-hua, WANG Xing-yao. Comparative Study of Online Review and Inquiry Learning in E-Commerce Environment[J]. JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM, 2018, 20(3): 10-17.

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