Impact of Business Scenarios on Users′ Willingness to Provide Personal Information

JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM ›› 2018, Vol. 20 ›› Issue (3): 33-42.

Impact of Business Scenarios on Users′ Willingness to Provide Personal Information

School of Economics and Management, Beijing University of Posts and Telecommunication,
Beijing 100876, China

Received:2018-02-18 Online:2018-06-30

Abstract

Abstract: In order to explore the impact of business scenarios on users′ willingness to provide personal information, relevant literature reviews on business scenarios and willingness to provide users′ information are made, and structural equation model of influencing factors of business scenarios on user′s willingness to provide personal information based on perceived value theory and privacy computing model are built 440 questionnaires were distributed to the users in the social scene and financial scene for hypothesis testing and data analysis Results show that different business scenarios have significant differences on users′ willingness to provide personal information

Key words: business scenario, providing intention, privacy concern, personal information

CLC Number:

F71336

HUANG Yi-jun, JIANG Huai, SHI Cheng-yu. Impact of Business Scenarios on Users′ Willingness to Provide Personal Information[J]. JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM, 2018, 20(3): 33-42.

References

［1］ PREIBUSCH S, DAVID S Privacy choices online: preferences, incentives and enforcement［D］. Cambridge University of Cambridge, 2013.
［2］斯考伯. 即将到来的场景时代［M］. 北京: 北京联合出版公司, 2014: 10-32.
［3］彭兰. 场景: 移动时代媒体的新要素［J］. 新闻记者, 2015(3): 20-27.
［4］ HOMANS G C. Social behavior as exchange［J］. American Journal of Sociology, 1958, 63(5): 597-606.
［5］ SHERIF M, CANTRIL H. The psychology of ego-involvements, social attitudes and identifications［J］. Americal Journal of Sociology, 1947: 162-163.
［6］ BOHANNON, RICHARD W, ANDREWS, et al. Rehabilitation goals of patients withhemiplegia［J］. International Journal of Rehabilitation Research, 1988, 11(2): 181-184.
［7］ YAMAMOTO M, KO L J, LEONARD M W, et al. Activity and tissue-specific expression of the transcription factor NF-E1 multigene family［J］. Genes & Development, 1990, 4(10): 1650.
［8］ SWAMINATHAN V, LEPKOWSKA-WHITE E, RAO B P. Browsers or buyers in cyberspace? an investigation of factors influencing electronic exchange［J］. Journal of Computer‐Mediated Communication, 1999, 5(2): 6-18.
［9］ WANG S J, BEATTY S E, FOXX W. Signaling the trustworthiness of small online retailers［J］. Journal of Interactive Marketing, 2004, 18(1): 53-69.
［10］卢叶微, 胡治严. 对个人在线提供信息隐私意愿的影响因素研究［J］. 上海管理科学, 2008(5): 36-39.
［11］ PHELPS J E, D′SOUZA G, NOWAK G J. Antecedents and consequences of consumer privacy concerns: an empirical investigation［J］. Journal of Interactive Marketing, 2001, 15(4): 2-17.
［12］ WARD S, BRIDGES K, CHITTY B. Do incentives matter? an examination of on-line privacy concerns and willingness to provide personal and financial information［J］. Journal of Marketing Communications, 2005, 11(1): 21-40.
［13］石硕, 陈曦. 社会网站用户隐私披露行为探究: TFB模型与隐私计算理论的整合模型［J］. 江苏科技信息: 学术研究, 2010(1): 19-20.
［14］ GUARINO J M. Book review psychological contracts in organizations: understanding written and unwritten agreements［J］. Employee Responsibilities and Rights Journal, 1998, 11(1): 71-74.
［15］ NIJSSEN E, SINGH J, SIRDESHMUKH D, et al. Investigating industry context effects in consumer-firm relationships: preliminary results from a dispositional approach［J］. Journal of the Academy of Marketing Science, 2003, 31(1): 46-60.
［16］ METZGER M J. Privacy, trust, and disclosure: exploring barriers to electronic commerce［J］. Journal of Computer-Mediated Communication, 2004, 9(4): 5-15.
［17］ KOTLER P, LEVY S J. Broadening the concept of marketing［J］. Journal of Marketing, 1969, 33(1): 10.
［18］ SHARROCK R, DAY A, QAZI F, et al. Explanations by professional care staff, optimism and helping behaviour: an application of attribution theory［J］. Psychological Medicine, 1990, 20(4): 849.
［19］ SMITH H J, MILBERG J S, BURKE J S. Information privacy: measuring individuals′ concerns about organizational practices［J］. MIS Quarterly, 1996, 20(2): 167-196.
［20］ CASTAEDA J A, MONTORO F J. The effect of internet general privacy concern on customer behavior［J］. Electronic Commerce Research, 2007, 7(2): 117-141.
［21］ XU H, DINEV T, SMITH H J. et al. Examing the formation of individual′s privacy concerns: toward an integrative view［C］. International Confenence on Information Systems, 2008: 3-7.
［22］ CHELLAPPA R K, SIN R G. Personalization versus privacy: an empirical examination of the online consumer′s dilemma［J］. Information Technology and Management, 2005, 6(2): 181-202.
［23］ YU J, LEE H, HA I, et al. User acceptance of media tablets: an empirical examination of perceivedvalue［J］. Telematics & Informatics, 2017, 34(4): 206-223.
［24］ GRAZIOLI S, JARVENPAA S L. Perils of internet fraud: an empirical investigation of deception and trust with experienced internet consumers［J］. Systems, Man and Cybernetics, Part A: Systems and Humans, 2000, 30(4): 395-410.
［25］ MCCOLE P, RAMSEY E, WILLIAMS J. Trust considerations on attitudes towards online purchasing: the moderating effect of privacy and security concerns［J］. Journal of Business Research, 2010, 63(9): 1018-1024.
［26］ CROPANZANO R, MITCHELL M S. Social Exchange Theory［M］. New York: SAGE, 2007: 733-734.
［27］ MORGAN R M, HUNT S D. The commitment-trust theory of relationship marketing［J］. Journal of Marketing, 1994, 58(3): 20-38.
［28］ KIM D J, FERRIN D L， RAO H R. Trust and satisfaction, two stepping stones for successful e-commerce relationships: a longitudinal exploration［M］. Information Systems Research, 2009, 20(2): 237-257.
［29］ KARIMOV F P, BRENGMAN M, HOVE L V. The effect of website design dimensions on initial trust: a synthesis of the empirical literature［J］. Journal of Electronic Commerce Research, 2011, 12(4): 272-301.
［30］ LIAO C, LIU C C, CHEN K. Examining the impact of privacy, trust and risk perceptions beyond monetary transactions: an integrated model［J］. Electronic Commerce Research & Applications, 2011, 10(6): 702-715.
［31］ YOON C, COLE C A, LEE M P. Consumer decision making and aging: current knowledge and futuredirections［J］. Journal of Consumer Psychology, 2009, 19(1): 2-16.
［32］ FOGEL J, NEHMAD E. Internet social network communities: risk taking, trust, and privacy concerns［J］. Computers in Human Behavior, 2009, 25(1): 153-160.
［33］袁金巧. 基于隐私计算理论的移动医疗服务用户采纳意愿研究［D］. 哈尔滨: 哈尔滨工业大学, 2013.
［34］ SPIEKERMANN S, GROSSKLAGS J, BERENDT B. E-privacy in 2nd generation e-commerce: privacy preferences versus actual behavior［C］// ACM Conference on Electronic Commerce. ACM, 2001: 38-47.
［35］ SANTOSA P, WEI K K, CHAN H C. User involvement and user satisfaction with information-seeking activity［J］. European Journal of Information Systems, 2005, 14(4): 361-370.
［36］闫春晓. 交易型虚拟社区成员提供个人信息意愿的影响因素研究［D］. 北京: 北京邮电大学, 2014.
［37］ BENTLER P M, CHOU C P. Practical issues in structural equation modeling［J］. Sociological Methods & Research, 1987, 16(1): 187-196.

[1]	DING Guo-min，LIAN Hao-qiong. The Value Choice of Personal Information Protection Mode in China#br# —From the Perspective of Comparative Law on Germany and the US [J]. JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM, 2019, 21(3): 1-9.
[2]	CHEN Meng-xun. Construction of Reasonable Standards for Identifying “Personal Information”#br# —Based on Movable Personal Information Boundaries [J]. JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM, 2019, 21(1): 9-18.
[3]	HE Hongbo. Criminal Law Protection for Nonsensitive Information of Citizens in the Age of Big Data [J]. JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM, 2018, 20(2): 34-40.
[4]	HUANG Yi-jun， ZENG Zi-qian， YAN Qiang, ZHAO Jing-fang. Influence of Suggestion on Consumers′ Willingness to Provide Personal Information [J]. JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM, 2018, 20(2): 69-75.
[5]	LEI Yue. Legal Issues in the Development of Artificial Intelligence [J]. JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM, 2018, 20(1): 17-24.
[6]	HUANG Yi-jun，LU Tong，YAN Qiang. Valuation of Personal Information in the E-commerce Websites [J]. JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM, 2017, 19(5): 33-41.
[7]	ZHANG Rong. Private Right of Personal Information Right#br# ——Personality Right or Property Right#br# [J]. JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM, 2017, 19(2): 1-6.
[8]	LI Qian. Explanation on Crime of Infringement on Personal Information of Citizens [J]. JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM, 2017, 19(1): 14-20.
[9]	XIE Yong-jiang, ZHU Lin, SHANG Jie. EU-U.S. Privacy Shield and its Enlightenment to China [J]. JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM, 2016, 18(6): 39-44.
[10]	HAO Si-yang. Path Selection of Personal Information Protection in Big Data Era [J]. JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM, 2016, 18(5): 14-20.
[11]	WEI Yaohan. Controversial Issues Regarding Juridical Determination for Crime of #br# Infringement on Personal Information of Citizens#br# ——Comments on Article 17 of the Amendment (IX) to the Criminal Law #br# of the People’s Republic of China [J]. JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM, 2016, 18(1): 34-39.
[12]	WEN Li-bin. Criminal Regulation of Personal Information ——Comparative Research on Chinese Mainland and Macau [J]. Acta Metallurgica Sinica(English letters), 2015, 17(3): 50-58.
[13]	CUI Cong-cong. On Damages of Personal Information [J]. Acta Metallurgica Sinica(English letters), 2014, 16(6): 35-42.
[14]	PEI Yan-meng，ZENG Jian-qiu. Mobile Users’ Intentions Towards Location Based Service Based on TAM [J]. Acta Metallurgica Sinica(English letters), 2014, 16(6): 59-64.
[15]	CHEN Bo, JIN Yong-sheng. Empirical Study of Impact of Shopping Websites’ Personalized Recommendation on Customers’ Online Shopping Experience [J]. Acta Metallurgica Sinica(English letters), 2013, 15(6): 45-51.