Abstract: The rise of Robo-Advisor has impacted the investment advisor operation model in the current financial securities market Low cost, high efficiency, high automation and adaptability brought by Robo-Advisor have brought good news to small and medium investors and promoted the development of China’s GSP finance However, while establishing new investment advisor operation model, Robo-Advisor also challenges the current financial regulatory system Because of a lack of appropriate regulatory measures, the operation of Robo-Advisor may deviate from the three core regulatory objectives of effective capital allocation, investors’ interests protection, and system risk prevention The lack of supporting regulatory measures for Robo-Advisor industry also results in legal risks such as compliance risk, fiduciary risk and algorithm risk in its development On the basis of referring to international experience and adhering to the three regulatory objectives, the supporting regulatory means are considered from the four perspectives of algorithm regulation, network security, fiduciary duty and the principle of proportion, in order to overcome the regulatory dilemma in the field of Robo-Advisor

Key words:  Robo-Advisor, financial?regulation, supervisory objective, algorithm regulation