Abstract: As a primary factor that determines whether the subscriber accept or adopt mobile data services,the pricing strategy has been receiving much attention.Through analyzing some successful pricing strategies of 3G mobile data services of operators abroad,this paper presents their merits and experiences that may shed light on the pricing strategies in China and brings forwards pricing strategies in China.

Key words: mobiledataservices, pricingstrategy, pricepacketservice, business-grouppricing, 3G