Abstract: This thesis, from the two angles of Internet literature, discusses the relationship between Internet technology and public cognition and demonstrates, the unique characteristics of internet literature, such as its writing techniques, atmosphere, concept, nature, aesthetics and the like, which altogether reveals its more freedom, anti-tradition, ignorance of authority, reading medium, and people’s psychology, reflecting the permanent impact of the digital era on literature in the development of society.

Key words: Internetliterature, Internettechnology, publiccognition