Abstract: Since Chinese telecom industry has been in the period of integrated business and multi-business, its operation needs to be transformed. The operators must redesign their operation strategy, business model, operation paths and even the service network and the organization. Confronting the reality is the way to new development.

Key words: SinceChinesetelecomindustryhasbeenintheperiodofintegratedbusinessandmulti-business, itsoperationneedstobetransformed, Theoperatorsmustredesigntheiroperationstrategy, businessmodel, operationpathsandeventheservicenetworkandtheorganization, Confrontingtherealityi