Abstract: Faced with the market in a loose supply chain,in order to improve their profit and seize the start,the distributors must make good use of their investment,taking best investment strategy on promotion,logistics and determining proper pricing.Besides,to deal with the uncertainty of the loose supply chain and meet the demand of the market,the distributors must also put forward the optimal order quantity.On the basis of the limited investment condition,this paper looks into coordination of investment on marketi...

Key words: loosesupplychain, distributor, optimalorderingmodel