Abstract:

Since the three main telecommunications operators become full-service operators, competition among them have been more and more severe Operators segment telecommunications market in different ways in response to competition Thus, the study of the market evaluation methods is highly valued in order to formulate more precise market strategies and identify the important segments This paper studies the evaluation methods used by the telecommunications market; it points out multi-index evaluation system of the telecommunications market segmentation and conducts an empirical research on market segments based on goodness evaluation in Extenics theory; it provides a quantitative reference for the operators which look for the important segments and has some theoretical and practical value

Key words: goodness evaluation, Extenics, telecommunications market segmentation, market evaluation system