Abstract:

Convergence is a prominent feature in the process of media development at presentIn order to acquaint with the phenomenon of media convergence and master the disciplines of media convergence, we should explore the media convergence motivations in two dimensions from the history of technology development and the actualities of media industries developmentWe will see media ecological environment and revolutionary and directive changes of media patterns are the internal causes of media convergence while development of media industry is the external driving force of media convergenceIn realistic context, analyzing internal and external causes of media convergence will be conducive to understanding the changes of journalistic communication mode and media production mode, promoting media further convergence, and advancing the overall development of the mediaFurthermore, the research results can also give media professionals much inspiration and provide the realistic basis for the reform of media industry and journalism education

Key words: media convergence, media ecology, media form, media industry