Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition) ›› 2011, Vol. 13 ›› Issue (5): 80-83.

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Review of Hong Kong,Taiwan,and  Overseas M&A by China Mobile and Analysis #br# of Success and Failure Experience

  

  1. (1 School of Economics and Management, Beijing University of Posts and Telecommunications,
    Beijing 100876, China; 2 Data Business Operation Center, China Mobile Group Guangdong CoLtd,
    Guangzhou 510640, China)
  • Received:2011-04-30 Online:2011-10-30 Published:2023-03-27

Abstract:

In this paper, the research was conducted from the process of Hong Kong,Taiwan,and overseas M&A by China Mobile On the basis of reviewing the characteristics of overseas M&A by China Mobile systematically, this paper summarizes the success and failure experience of overseas M&A through empirical analysis Combined with the aim of Hong Kong,Taiwan,and overseas M&A by China Mobile, this paper proposes that China Mobile should adjust the overseas marketing strategies, adopting steady and rapid development step by step

Key words: China Mobile, Hong Kong,Taiwan,and overseas M&A;emerging markets

CLC Number: