Abstract:

As a center, the software platform links application developers with users The three elements form a two-sided market model, which drives the software industry to develop rapidly, and profoundly impacts the industry operation Two-sided market theory is a hot topic of industrial organization theory, and it provides new research perspective on platform industry In order to understand the operation rules and characteristics of the software platform, the structure, business model and features of the software platform are analyzed based on two-sided market theory Integrated research results of types of software platform, it is found that firstly the software platform has general characteristics of two-sided market, including cross network externality, non-neutral price structure and two-sided users complementary for demand Meanwhile, the technical nature of software platform makes it have special characteristics of media nature, open multi-layer nature and two-sided multi-belongings nature At last, consider the characteristics of two-sided market, specific suggestion from structure, conduct and performance (SCP) on enterprises’ platform operation is proposed

Key words: two-sided market, software platform