Abstract:

he emergence of enterprise social network service (SNS) has made the communication among employees more diversified, efficient and convenient The literature shows that the enterprise SNS created new value for employees and enterprises, and stabilized the enterprises, and the usage of SNS by employees might influence the employee turnover In order to verify the conclusion and find the reason for employee turnover, the value of enterprise SNS is researched through analyzing and digging the big data of internal SNS of a communication enterprise It is found that the use of enterprise SNS can bring the reduction of staff turnover, and individual social capital will be an intermediate variable in the system

Key words: enterprise social network, staff turnover, social capital, enterprise 20, social analysis