Abstract: The appearance of network new media information platform, represented by microblog, has changed contemporary university students′ ways of information communication and reception, and meanwhile had an effect on their information cognition and value system, which presents both opportunities and challenges to the counselors′ work Through investigation and analysis, students′ attention to counselors′ microblog is studied, and the construction and management problems in counselors′ microblog are summarized The effect of university counselors′ microblog in the ideological and political education is discussed The countermeasures of strengthening the effect are proposed so as to strengthen the purposefulness and effectiveness in the ideological and political education

Key words: microblog, counselor, ideological and political education