Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)
TheEffectsofCelebrityandBrandOriginonChineseConsumers’AttitudeTowardstheBrand,ProductEvaluationandPurchaseIntention
HUANG Guang1，FAN Qi-feng2，ZHOU Yan-feng3
Acta Metallurgica Sinica(English letters) . 2008, (5): 31 -36 . 

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