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Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)
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中文
Nonlinear Relationship Between Traditional Advertising Investment and Enterprise Performance#br# ——Threshold Analysis Based on Industrial Enterprises Data
ZHAO Bao-guo, QUE Ren-chao
JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM . 2016, (
4
): 92 -100 .
