Acta Metallurgica Sinica(English letters)

• 电子商务 • 上一篇    下一篇

我国移动商务发展趋势分析与展望

吕廷杰   

  1. 北京邮电大学 经济管理学院
  • 收稿日期:2006-09-20 修回日期:1900-01-01 出版日期:2006-10-30

AnanalysisandprospectofthedevelopingtrendofthemobiletradeinChina

LV Ting-jie   

  1. School of Economics & Management; BUPT;
  • Received:2006-09-20 Revised:1900-01-01 Online:2006-10-30

摘要: 近年来,互联网和移动通信都在我国取得了快速的发展,随着3G日益临近和电子商务市场的逐步发展成熟,开展移动商务呈现出前所未有的良机。本文结合近年来我国移动通信市场、特别是以内容为主的移动增值业务市场的发展趋势,针对近年来电子商务虚拟化、个体化、离在线相结合的发展特点,对我国移动电子商务的发展趋势、发展模式、存在问题与风险等进行了评述。对我国基础电信运营商开展移动商务业务或提供第三方平台服务提出了建设性的意见和建议。

关键词: 移动通信产业, 电子商务, 移动商务

Abstract: Recently,both the Internet and mobile communication have been rapidly developed in China.With the approaching of 3G and the progressive development of electronic trade markets to perfection,there has been an unprecedentedly good opportunity for mobile trade.With the mobile communication market in recent years in China combined and the characteristics of individualization and virtualization of the development of electronic trade in recent years taken into consideration,this article makes a comment and depict...

Key words: mobilecommunicationindustry, electronictrade, mobiletrade

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