关键词: 网络游戏, 网络文化, 价值链, 文化产业

Abstract: The development of cyber games is following the common development of cyber culture and culture industry.Through the introduction to the developing environment of the domestic cyber game,this article analyzes the industrialization of culture of cyber games including the financial and social profitability and so on by the cyber games as the carrier for spreading culture.At last,the direction of cultural development is pointed out.

Key words: cybergame, cyberculture, valuechain, cultureindustry