Acta Metallurgica Sinica(English letters)

• 信息管理 • 上一篇    下一篇

电信运营商移动互联网运营模式研究

李高广 吕廷杰   

  1. 北京邮电大学 经济管理学院, 北京100876
  • 收稿日期:2008-03-27 修回日期:1900-01-01 出版日期:2008-06-30

Gameanalysisofthemobilecommunicationsmarketsharebeforeandafterthereorganizationofthetelecomindustry

CHENG Zi-yang,TANG Shou-lian   

  1. School of Economics & Management, BUPT, Beijing 100876, China
  • Received:2008-03-27 Revised:1900-01-01 Online:2008-06-30

摘要: 移动互联网是全球电信运营商未来重要的发展方向,论文从产业价值链角度对电信运营商发展移动互联网的运营模式进行研究,了解各种运营模式的特点,从收益角度分析各种模式的利弊,提出渠道模式将成为主流的运营模式,希冀对电信运营商发展移动互联网带来启示作用。

关键词: 电信运营商, 移动互联网, 运营模式, 产业价值链

Abstract: Based on the improved Cournot model and Stackelberg model, this paper analyzes the first-mover advantage of China Mobile which is in a dominant position; then, by using complete information dynamic game, this paper analyzes the market share of the oligopoly monopolized market of the mobile communications industry before the reorganization of the telecom industry and tests the analysis conclusion; at the same time, this paper analyzes the market share at the time of initial stage and maturity of the market after the reorganization. According to the analysis of this paper, China Mobile’s market share declines after the reorganization, which has a certain effect, but China Mobile is still in a leading position. Be it the duopoly before the reorganization or the three oligopoly after the reorganization, every mobile operator has a relatively fixed market share in a steady state. This shows that mobile operators of China should cooperate on the basis of competition when developing the domestic market, and explore the international market in order to achieve greater development.

Key words: mobilecommunications, marketshare, gameanalysis, reorganizationofthetelecomindustry

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