关键词: 移动游戏, 商业生态系统, 企业战略

Abstract: Based on the concept and theories of business ecosystem，this article analyzes the constitution of the ecosystem of the emerging mobile game industry, of which the main firms’ roles in the ecosystem are identified. It is further suggested that these firms to be oriented towards keystone or niche players in this dynamic ecosystem. Following that strategies for the two types are presented. Finally，proposals on developing mobile game industry in China are put forward.

Key words: mobilegame, ecosystem, businessstrategy