两个Web2.0网站运作模式的比较分析

Acta Metallurgica Sinica(English letters)

两个Web2.0网站运作模式的比较分析

王玉珏，郭玉锦

北京邮电大学经济管理学院

收稿日期:2009-06-10 修回日期:1900-01-01 出版日期:2009-06-30

ComparativeAnalysisoftheOperationModeTwoWeb2.0Websites

WANG Yujue, GUO Yujin

School of Economics and Management, BUPT

Received:2009-06-10 Revised:1900-01-01 Online:2009-06-30

摘要/Abstract

摘要： 通过分析两个Web2.0网站土豆网和抓虾网的特点与异同，从网站运作的四个方面入手，分别考察两个网站的客观性、个性化、用户体验、社会化等指标。重点讨论网民自主参与与自我实现的激励机制，同时分析这种展现自我的特点可能会带来的参与方式等争议，从而总结两个网站的成功和不足，为今后的互联网发展提供新的思路和参考。

关键词: Web2.0网站, 土豆网, 抓虾网, 网站运作

Abstract: Two famous Web2.0 websites, Tudoucom and Zhuaxiacom, are taken as the sample to be analyzed in terms of four aspects of website operation to review the characteristic of Web2.0 websites: objectiveness, individuation, user experience and socialization The discussion focuses on the incentive system of netizen autonomy in participation and users’ selfrealization Meanwhile, disputes which are introduced by the particular participation means are investigated Based on the analysis, the experience in the success and failure of the two websites are concluded, which furnishes insights into future network development

Key words: Web2, 0websites, Tudoucom, Zhuaxiacom, websites’operation

中图分类号:

王玉珏，郭玉锦. 两个Web2.0网站运作模式的比较分析[J]. Acta Metallurgica Sinica(English letters).

WANG Yujue, GUO Yujin. ComparativeAnalysisoftheOperationModeTwoWeb2.0Websites[J]. Acta Metallurgica Sinica(English letters).