北京邮电大学学报(社会科学版) ›› 2010, Vol. 12 ›› Issue (2): 39-44.

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基于层次分析法的电信运营商销售费用效益评估

 卜贺, 金永生, 李静   

  1. 北京邮电大学 经济管理学院,北京100876
  • 收稿日期:2009-11-02 出版日期:2010-04-30 发布日期:2010-04-30

The Oerformance Evaluation of Telecom Operators Sales Cost Based on #br# the Analytic Hierarchy Process

 BO  He, JIN  Yong-Sheng, LI  Jing   

  1. School of Economics and Management, Beijing University of Posts and Telecommunications,
    Beijing 100876, China
  • Received:2009-11-02 Online:2010-04-30 Published:2010-04-30

摘要:

基于层次分析法及德尔菲法搭建了电信运营商销售费用效益评估模型,给出评估销售费用使用效益的维度、指标及指标权重,并提出操作建议,包括结合销售费用投入、使用IT支撑系统、合理设置评估时间、明确岗位职责、设定“准利润中心”以及使用得分等。期望能够给电信运营商的销售费用管理以启发。

关键词: 层次分析法, 德尔菲法, 电信运营商, 销售费用, 效益评估

Abstract:

Based on the AHP and Delphi method,the paper builds an assessment model for telecom operators sales cost, offering the dimensionality, index, index weight and operating suggestions, and expecting to offer telecom operators some inspirations

Key words: the analytic hierarchy process, Delphi Method, telecom operators, sales cost, performance evaluation

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