网络融合下基于运营服务的企业竞争力提升

北京邮电大学学报(社会科学版) ›› 2011, Vol. 13 ›› Issue (1): 49-54.

网络融合下基于运营服务的企业竞争力提升

1 北京邮电大学经济管理学院，北京100876；2 北京邮电大学信息经济与竞争力研究中心，北京100876；
3 北京邮电大学三网融合研究所，北京100876

收稿日期:2010-11-24 出版日期:2011-02-28 发布日期:2011-02-28

Elevation of Enterprise Competitiveness Based on Operation as #br# a Service Model under Network Convergence

1School of Economics and Management, Beijing University of Posts and Telecommunications,
Beijing 100876，China；2Information Economics and Competitiveness Research Center，
Beijing University of Posts and Telecommunications, Beijing 100876，China；3Triple Play Institute，
Beijing University of Posts and Telecommunications,Beijing 100876，China

Received:2010-11-24 Online:2011-02-28 Published:2011-02-28

摘要/Abstract

摘要：

结合企业竞争力和网络融合理论，对网络发展新时期的企业竞争力进行分析和讨论，提出网络融合背景下企业新竞争力要素以及竞争力指标体系，并对该企业指标体系进行物元模型建立及可拓学评价分析，得出的融合背景下最优化提升企业竞争力的运营及服务的方法，有助于信息运营商提升企业竞争力和改善企业管理服务。

关键词: 网络融合；信息运营商, 企业竞争力；指标体系；物元模型

Abstract:

Based on the competitiveness concept and network convergence theory, the author analyzes the elements of enterprise competitiveness and competitiveness evaluation index system in the new network development periodThen through MatterElement model and Extenics Theory, the author discusses the optimal operation and service methods on the elevation of enterprise comprehensive strength under network convergenceThis paper will help to improve the enterprise competitiveness and management performance of China’s information operators

Key words: network convergence；information operator, enterprise competitiveness；index system；MatterElement mode

中图分类号:

曾剑秋, 罗枫, . 网络融合下基于运营服务的企业竞争力提升[J]. 北京邮电大学学报(社会科学版), 2011, 13(1): 49-54.

ZENG Jianqiu, LUO Feng, . Elevation of Enterprise Competitiveness Based on Operation as #br# a Service Model under Network Convergence[J]. Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition), 2011, 13(1): 49-54.

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