中国移动港台地区及海外并购历程回顾与成败经验

北京邮电大学学报(社会科学版) ›› 2011, Vol. 13 ›› Issue (5): 80-83.

中国移动港台地区及海外并购历程回顾与成败经验

（1北京邮电大学经济管理学院，北京100876；2广东移动数据业务运营中心，广东广州510640）

收稿日期:2011-04-30 出版日期:2011-10-30 发布日期:2023-03-27

Review of Hong Kong,Taiwan,and Overseas M&A by China Mobile and Analysis #br# of Success and Failure Experience

(1 School of Economics and Management, Beijing University of Posts and Telecommunications,
Beijing 100876, China; 2 Data Business Operation Center, China Mobile Group Guangdong CoLtd,
Guangzhou 510640, China)

Received:2011-04-30 Online:2011-10-30 Published:2023-03-27

摘要/Abstract

摘要：

首先，以中国移动港台地区及海外并购历程为研究切入点，系统回顾了中国移动港台地区及海外并购的特征；然后，在此基础上，通过实证案例方式总结了中国移动港台地区及海外并购的成败经验；最后，结合中国移动的港台地区及海外并购目标需求，得出当前中国移动港台地区及海外并购应适当调整，采取循序渐进、小步快跑的市场策略。

关键词: 中国移动, 港台地区及海外并购, 新兴市场

Abstract:

In this paper, the research was conducted from the process of Hong Kong,Taiwan,and overseas M&A by China Mobile On the basis of reviewing the characteristics of overseas M&A by China Mobile systematically, this paper summarizes the success and failure experience of overseas M&A through empirical analysis Combined with the aim of Hong Kong,Taiwan,and overseas M&A by China Mobile, this paper proposes that China Mobile should adjust the overseas marketing strategies, adopting steady and rapid development step by step

Key words: China Mobile, Hong Kong,Taiwan,and overseas M&A;emerging markets

中图分类号:

F623

赵保国, 李卫卫, 王妲. 中国移动港台地区及海外并购历程回顾与成败经验[J]. 北京邮电大学学报(社会科学版), 2011, 13(5): 80-83.

ZHAO Bao-guo, LI Wei-wei, WANG Da. Review of Hong Kong,Taiwan,and Overseas M&A by China Mobile and Analysis #br# of Success and Failure Experience[J]. Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition), 2011, 13(5): 80-83.

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