北京邮电大学学报(社会科学版) ›› 2011, Vol. 13 ›› Issue (5): 80-83.

• • 上一篇    下一篇

中国移动港台地区及海外并购历程回顾与成败经验

  

  1. (1北京邮电大学 经济管理学院,北京100876;2广东移动 数据业务运营中心,广东 广州510640)
  • 收稿日期:2011-04-30 出版日期:2011-10-30 发布日期:2023-03-27

Review of Hong Kong,Taiwan,and  Overseas M&A by China Mobile and Analysis #br# of Success and Failure Experience

  1. (1 School of Economics and Management, Beijing University of Posts and Telecommunications,
    Beijing 100876, China; 2 Data Business Operation Center, China Mobile Group Guangdong CoLtd,
    Guangzhou 510640, China)
  • Received:2011-04-30 Online:2011-10-30 Published:2023-03-27

摘要:

首先,以中国移动港台地区及海外并购历程为研究切入点,系统回顾了中国移动港台地区及海外并购的特征;然后,在此基础上,通过实证案例方式总结了中国移动港台地区及海外并购的成败经验;最后,结合中国移动的港台地区及海外并购目标需求,得出当前中国移动港台地区及海外并购应适当调整,采取循序渐进、小步快跑的市场策略。

关键词: 中国移动, 港台地区及海外并购, 新兴市场

Abstract:

In this paper, the research was conducted from the process of Hong Kong,Taiwan,and overseas M&A by China Mobile On the basis of reviewing the characteristics of overseas M&A by China Mobile systematically, this paper summarizes the success and failure experience of overseas M&A through empirical analysis Combined with the aim of Hong Kong,Taiwan,and overseas M&A by China Mobile, this paper proposes that China Mobile should adjust the overseas marketing strategies, adopting steady and rapid development step by step

Key words: China Mobile, Hong Kong,Taiwan,and overseas M&A;emerging markets

中图分类号: