政府微博中的热点事件信息可信度研究

北京邮电大学学报(社会科学版) ›› 2013, Vol. 15 ›› Issue (2): 6-12.

政府微博中的热点事件信息可信度研究

（1北京邮电大学经济管理学院，北京100876；2重庆邮电大学软件学院，重庆400065）

出版日期:2013-04-30 发布日期:2023-03-27
基金资助:
教育部新世纪优秀人才支持计划项目（NCET-11-0597）

Research on Credibility of Hot-event Information in Government Micro-blog

(1. School of Economics and Management, Beijing University of Posts and Telecommunications,
Beijing 100876, China；2. Software College, Chongqing University of Posts and Telecommunications,
Chongqing 400065, China)

Online:2013-04-30 Published:2023-03-27

摘要/Abstract

摘要：

建立政府微博中的热点事件信息可信度影响因素模型并进行实证分析。研究发现当前政府微博中的热点事件信息可信度较好，因此政府可以将政府微博作为一个有效平台来发布热点事件信息。此外，影响政府微博中热点事件信息可信度的主要因素是社会信任，其次是公众的受教育程度和党派归属，而微博自身的碎片化、非逻辑化和娱乐化特征并不构成政府微博中热点事件信息可信度的消极因素。因此，要提高政府微博中热点事件信息的可信度，首要的是建立我国公众的社会信任。

关键词: 政府微博, 可信度, 社会信任

Abstract:

A model of the influencing factors of the credibility of hot-event information in government micro-blog is built. It is found that its credibility is relatively satisfying, and government can release hot-event information through the government micro-blog. Moreover, the most important factor of the credibility of hot-event information in government micro-blog is social trust, followed by education level and party ownership, and characteristics of micro-blog such as fragmentation, illogic and entertainment have no negative influence on the credibility. Public social trust should be built primarily in order to strengthen credibility of hot-event information in government micro-blog.

Key words: government micro-blog, credibility, social trust

中图分类号:

刘雪艳, 闫强. 政府微博中的热点事件信息可信度研究[J]. 北京邮电大学学报(社会科学版), 2013, 15(2): 6-12.

LIU Xue-yan, YAN Qiang. Research on Credibility of Hot-event Information in Government Micro-blog[J]. Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition), 2013, 15(2): 6-12.

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