北京邮电大学学报(社会科学版) ›› 2013, Vol. 15 ›› Issue (6): 45-51.
购物网站的个性化推荐对网络购物体验影响的实证研究
- 北京邮电大学 经济管理学院, 北京100876
Empirical Study of Impact of Shopping Websites’ Personalized Recommendation #br# on Customers’ Online Shopping Experience
- School of Economics and Management, Beijing University of Posts and Telecommunications,
Beijing 100876, China