非常规突发事件中微博舆论的“蝴蝶效应”——以“雷政富不雅视频事件”为例

北京邮电大学学报(社会科学版) ›› 2014, Vol. 16 ›› Issue (3): 34-38.

非常规突发事件中微博舆论的“蝴蝶效应”——以“雷政富不雅视频事件”为例

1 北京邮电大学数字媒体与设计艺术学院，北京100876；2 网络系统与网络文化北京市
重点实验室（北京邮电大学），北京100876

收稿日期:2014-03-15 出版日期:2014-06-30 发布日期:2023-03-27

“Butterfly”Effect in Unconventional Emergency in Public Opinion of Microblog#br# ——Taking “Lei Zhengfu Issue” as an Example

1 School of Digital Media & Design Arts, Beijing University of Posts and Telecommunications,
Beijing 100876, China;2 Beijing Key Laboratory of Network System and Network Culture (Beijing
University of Posts and Telecommunications), Beijing 100876, China

Received:2014-03-15 Online:2014-06-30 Published:2023-03-27

摘要/Abstract

摘要：

近几年微博中不断出现的非常规突发事件日益成为人们关注的话题。这些事件借助微博平台不断扩散和发展，最终对整个社会造成巨大影响力，引发“蝴蝶效应”。针对这一现象，以“雷政富不雅视频事件”为例，运用传播学的观点和方法，分析微博舆论中“蝴蝶效应”产生的原因、“蝴蝶效应”所需要的变量以及在微博语境下的表现。

关键词: 微博舆论, 蝴蝶效应, 雷政富不雅视频事件

Abstract:

Over the past five years, the constant occurrence of unconventional issues has attracted much public concern in microblog By the means of microblog, those issues have been widely spread, which makes a huge effect on the whole society and forms a “butterfly” effect In response to this phenomenon, the “butterfly” effect in microblog is analyzed Taking the “Lei Zhengfu issue”as an example, the causes, variables needed and representation under microblog context of “butterfly” effect are analyzed by means of opinions and methods in communication study

Key words: public opinion of microblog, butterfly effect, the Lei Zhengfu issue

中图分类号:

G2063

刘胜枝, 王画. 非常规突发事件中微博舆论的“蝴蝶效应”——以“雷政富不雅视频事件”为例[J]. 北京邮电大学学报(社会科学版), 2014, 16(3): 34-38.

LIU Sheng-zhi, WANG Hua. “Butterfly”Effect in Unconventional Emergency in Public Opinion of Microblog#br# ——Taking “Lei Zhengfu Issue” as an Example[J]. Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition), 2014, 16(3): 34-38.