微信平台对传播及建构大学生社会主义
核心价值观的功能分析

北京邮电大学学报(社会科学版) ›› 2015, Vol. 17 ›› Issue (1): 31-36.

微信平台对传播及建构大学生社会主义核心价值观的功能分析

1．唐山师范学院团委，河北唐山063000；2.唐山师范学院中文系，河北唐山063000； 3.北京邮电大学学生处，北京100876

收稿日期:2014-11-14 出版日期:2015-02-28 发布日期:2023-03-27
基金资助:
河北省思想政治工作研究课题（HBSZKT-2014131）；河北省高校党建研究课题（GXDJ2014A1）

Function Analysis of Wechat Platform on Construction of University Students’ Socialist Core Values

1. Youth League Committee, Tangshan Normal University, Tangshan 063000, China; 2. Chinese Department, Tangshan Normal University, Tangshan 063000, China; 3. Students’ Affairs Division, Beijing University of Posts and Telecommunications, Beijing 100876, China

Received:2014-11-14 Online:2015-02-28 Published:2023-03-27

摘要/Abstract

摘要： 青年的价值取向决定了未来整个社会的价值取向，微信公众平台开辟了高校核心价值观传播的新途径。从传播学5W模式角度出发，对全国39所高校微信平台展开调查分析，归纳出微信平台在传播及建构社会主义核心价值观方面具有控制功能、培养功能、互动功能、价值导向功能等，对其合理利用必将为高校文明传播、发展和传承起到重要作用。

关键词: 微信平台, 核心价值观, 传播功能

Abstract: Youth’s value orientation decides the future value orientation of the whole society. Wechat platform creates a new way of the transmission of core values in the universities. From the perspective of 5W mode, Wechat platforms of 39 universities are investigated and analyzed, the function of Wechat platform in communication and the construction of the socialist core values is summed up, which includes the control function, the training function, the interactive function, the value guidance function, etc. The rational utilization of it will take a positive role on transmission, heritage and development of universities’ culture.

Key words: Wechat platform, core values, communication function

中图分类号:

G206.3
G641

刘继祥, 刘华欣, 张平. 微信平台对传播及建构大学生社会主义核心价值观的功能分析[J]. 北京邮电大学学报(社会科学版), 2015, 17(1): 31-36.

LIU Ji-xiang, LIU Hua-xin, ZHANG Ping. Function Analysis of Wechat Platform on Construction of University Students’ Socialist Core Values[J]. Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition), 2015, 17(1): 31-36.