关键词: 社交媒体, 国际传播, 中国文化形象, 文化走出去

Abstract: By sampling important and typical international social media, posts with high communication attention in every kind of sampled social media are filtered and collected to do content mining and statistical analysis, and the features and differences of Chinese cultural image in hot events of international social media are surveyed The spread of Chinese culture in international social media has rich features such as traditional image in terms of construction of cultural image, everyday elements in view of cultural content and interactive context about international cultural relation Furthermore, different social media hot events also have their different emphases Requirements are proposed in the aspects of strengthening and improving international communication of Chinese culture, strengthening the multi-dimensional construction, daily mining and local construction in international social media

Key words: social media, international communication, Chinese cultural image, cultural strategy of “going out”