关键词:  , 中国电影；国际传播能力；传播创新

Abstract:  In recent years, under the general requirements of strengthening overseas communication capacity and the cinema industry’s efforts to seek communication innovation, the overseas communication of Chinese cinema has taken on a new look. In order to explore the characteristics of Chinese cinema’s overseas online communication, web crawlers technology is used to capture the comments and reposts of popular Chinese cinema on overseas mainstream media and social media platforms, and combining the paradigms of genre study and narrative study,big data analysis and content analysis is conducted to summarize the common characteristics of popular Chinese cinema’s overseas online communication. In terms of content, it proposes strategies such as attaching importance to cultural heritage and telling China’s stories well. In terms of channels, it suggests that Chinese cinema should create an all-round and diversified communication method. The main purpose is to explore innovative path of overseas online communication for Chinese cinema in the new era.

Key words:  , Chinese cinema, international communication capacity, communication innovation