北京邮电大学学报(社会科学版) ›› 2015, Vol. 17 ›› Issue (5): 23-31.

• 互联网治理与法律 • 上一篇    下一篇

网络生态视角下网络商业伦理的维度研究

  

  1. 闽南师范大学 商学院,福建 漳州363000
  • 收稿日期:2015-09-06 出版日期:2015-10-30 发布日期:2023-03-27
  • 基金资助:
    福建省自然科学基金项目(2013J01265)

Dimension of E-commerce Ethics from the View of E-ecology

  1. School of Business, Minnan Normal University, Zhangzhou 363000, China
  • Received:2015-09-06 Online:2015-10-30 Published:2023-03-27

摘要: 网络商业伦理是近年来网络消费研究领域的新热点和突出的新问题。结合网络生态中出现的伦理问题,对网 络商业伦理的概念进行了界定。通过文献回顾、深度访谈、焦点小组讨论等方法对网络商业伦理各维度进行研究和 测量。研究结果表明:网络商业伦理可由诚信、隐私、安全、笃行、公正五个维度构成。实证分析结果显示,网络 商业伦理的五维度测量模型具有较好的内部一致性信度、收敛效度和区别效度。

关键词: 网络生态, 网络商业伦理, 维度

Abstract: E-commerce ethics is a new hotspot in the field of network consumption research in recent years Combined with the ethical issues in e-ecology, the concept of e-commerce ethics is defined Through literature review, in-depth interviews, group discussion and other methods, the dimensions of e-commerce ethics are researched and measured The results show that the e-commerce ethics is composed of five dimensions: integrity, privacy, security, fulfillment and justice The empirical analysis shows that the five dimensional measurement model of e-commerce ethics has good internal consistency reliability, convergent validity and discriminant validity

Key words: e-ecology, e-commerce ethics, dimension

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