社群媒体-项目任务的匹配对项目满意度及绩效的影响

北京邮电大学学报(社科版) ›› 2016, Vol. 18 ›› Issue (2): 78-85.

社群媒体-项目任务的匹配对项目满意度及绩效的影响

1 西北工业大学管理学院，陕西西安710072；2西安电子科技大学经济管理学院，陕西西安710126

收稿日期:2015-11-25 出版日期:2016-04-30
基金资助:
教育部人文社会科学基金项目（13YJA630136）

Effect of Social Media-Project Task Matching on Project Satisfaction and Performance

1 School of Management, Northwestern Polytechnical University, Xi’an 710072, China;
2 School of Economics and Management, Xidian University, Xi’an 710126, China

Received:2015-11-25 Online:2016-04-30

摘要/Abstract

摘要：

应用任务-技术匹配模型，通过实证方法研究了QQ这一典型社群媒体与项目任务的匹配对项目满意度及项目绩效的影响。项目满意度分为项目过程满意度和项目结果满意度两个维度，项目绩效则从个体项目任务绩效和个体项目关系绩效两个维度进行测量。研究结果表明，社群媒体-项目任务匹配正向影响项目过程满意度，项目过程满意度又正向影响项目结果满意度、个体项目任务绩效及个体项目关系绩效。此外，个体项目关系绩效也进一步影响个体项目任务绩效和项目结果满意度。

关键词: 应用任务-技术匹配模型, 通过实证方法研究了QQ这一典型社群媒体与项目任务的匹配对项目满意度及项目绩效的影响。项目满意度分为项目过程满意度和项目结果满意度两个维度, 项目绩效则从个体项目任务绩效和个体项目关系绩效两个维度进行测量。研究结果表明, 社群媒体-项目任务匹配正向影响项目过程满意度, 项目过程满意度又正向影响项目结果满意度、个体项目任务绩效及个体项目关系绩效。此外, 个体项目关系绩效也进一步影响个体项目任务绩效和项目结果满意度。

Abstract:

Applying task-technology matching model and empirical research method, the effect of the typical social media instant messaging tool QQ and project task matching on the project satisfaction and performance are researched Project satisfaction includes two dimensions of project process and project result, while project performance is measured by two dimensions of individual project task performance and individual project relationship performance The results show that matching of social media and project task positively affects the degree of project process satisfaction which positively affects project result satisfaction, individual project task performance and relationship performance Besides, individual project relationship performance has further influence on individual project task performance and project result satisfaction

Key words: social media, task-technology matching model, stakeholder, project performance

中图分类号:

张亚莉1，王鑫1，杨朝君2. 社群媒体-项目任务的匹配对项目满意度及绩效的影响[J]. 北京邮电大学学报(社科版), 2016, 18(2): 78-85.

ZHANG Ya-li1, WANG Xin1, YANG Zhao-jun2. Effect of Social Media-Project Task Matching on Project Satisfaction and Performance[J]. JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM, 2016, 18(2): 78-85.

参考文献

［1］陈炎, 周晓平. 基于利益相关者分析的大型建设项目管理创新评价研究［J］. 科技管理研究, 2009, 29（9）: 123-125.
［2］谢针敏, 魏晓平. 项目利益相关者管理研究［J］. 科技管理研究, 2006, 26(1): 168-171.
［3］百度百科. 社交媒体［EB/OL］. (2015-11-29)［2016-02-10］. http: //baike.baidu.com/view/2169907.htm.
［4］张继周. 社交媒体环境下汽车品牌传播策略研究［J］. 现代经济信息, 2011(16): 271-272.
［5］ Ding Huiling, Zhang Jingwen. Social media and participatory risk communication during the H1N1 flu epidemic: a comparative study of the United States and China［J］. China Media Research, 2010, 6(4): 80-91.
［6］ Ellison N B, Steinfield C, Lampe C. Connection strategies: social capital implications of facebook-enabled communication practices［J］. New media & society, 2011, 13(6): 873-892.
［7］ Annanper E, Markkula J. Social media as means for company communication and service design［C］// Networked Digital Technologies. Berlin: Springer Berlin Heidelberg, 2010: 410-419.
［8］ Tang Quan, Gu Bin,   Whinston A B. Content contribution for revenue sharing and reputation in social media: a dynamic structural model［J］. Journal of Management Information Systems, 2012, 29(2): 41-76.
［9］陶洪, 徐福缘. 任务技术匹配模型研究综述［J］. 研究与发展管理, 2012, 24(4): 25-31.
［10］ Mark T D, Diane M S. Supporting software maintenance with software engineering tools: a computed task-technology fit analysis［J］. The Journal of Systems and Software， 1998, 44(2): 107- 120.
［11］ Lawler E E, Porter L W. The effect of performance on job satisfaction［J］. Industrial Relations: A Journal of Economy and Society, 1967, 7(1): 20-28.
［12］崔勋, 张义明, 瞿皎姣. 劳动关系氛围和员工工作满意度: 组织承诺的调节作用［J］. 南开管理评论, 2012, 15(2): 19-30.
［13］ Baltes B B, Zhdanova L S, Parker C P. Psychological climate:   a comparison of organizational and individual level referents［J］. Human Relations, 2009, 62(5): 669-700.
［14］朱志刚. 公共支出绩效考评研究［M］. 北京: 中国财政经济出版社, 2003.
［15］丛树海, 周炜, 于宁. 公共支出绩效评价指标体系的构建［J］. 财贸经济, 2005(3): 37-41.
［16］ Motowildo S J, Borman W C, Schmit M J. A theory of individual differences in task and contextual performance［J］. Human Performance, 1997, 10(2): 71-83.
［17］ Goodhue D L, Thompson R L. Task-technology fit and individual performance［J］. MIS Quarterly, 1995, 19(2): 213 -236.
［18］ Goodhue D L, Klein B D, March S T. User evaluations of IS as surrogates for objective performance［J］.   Information & Management, 2000, 38(2): 87-101.
［19］徐海波, 林艳晶. 基于利益相关者满意度的企业绩效评价新模式构建［J］. 财会月刊(综合版), 2010 (10): 14-16.
［20］刘亚楠, 王刚, 陈建成. 任务绩效和关系绩效的研究综述［J］. 理论经济学, 2011(7): 3-18.
［21］方荃, 陆静. 工作绩效与工作满意度的关系研究［J］. 科技与企业, 2013(3): 9-19.
［22］ Wanous J P. A causal-correlational analysis of the job satisfaction and performance relationship［J］. Journal of Applied Psychology, 1974, 59(2): 139.
［23］ Lin T C, Huang C C. Understanding knowledge management system usage antecedents: an integration of social cognitive theory and technology fit［J］. Information &Management, 2008, 45(6): 410-417.
［24］ Jarupathirun S, Zahedi F. Exploring the influence of perceptual factors in the success of web-based spatial DSS［J］. Decision Support Systems, 2007, 43(3): 933-951.
［25］ Borman W C, Motowidlo S J. Task performance and contextual performance: the meaning for personnal selection research ［J］. Human Performance, 1997, 10(2): 99-109.
［26］樊景立, 郑伯埙. 华人自评式绩效考核中的自谦偏差: 题意, 谦虚价值及自尊之影响［J］. 中华心理学刊, 1997, 39(2): 103-118.
［27］ Conway J M. Distinguishing contextual performance from task performance for managerial jobs［J］. Journal of Applied Psychology, 1999, 84(1): 3-13.
［28］ Van Scotter J R, Motowidlo S J. Interpersonal facilitation and job dedication as separate facets of contextual performance［J］. Journal of Applied Psychology, 1996, 81(5): 525-531.
［29］ Green S G, Taber T D. The effects of three social decision schemes on decision group process［J］.   Organizational Behavior and Human Performance, 1980, 25(1): 97-106.
［30］张亚莉, 鲁梦华, 杨朝君. 微信使用对员工关系绩效影响的研究［J］. 北京邮电大学学报(社会科学版), 2015, 17(3): 1-8.