北京邮电大学学报(社科版) ›› 2017, Vol. 19 ›› Issue (5): 42-51.

• 电子商务 • 上一篇    下一篇

基于在线网络可获取数据的P2P公司综合评价

  

  1. 北京邮电大学 经济管理学院,北京100876
  • 收稿日期:2017-03-06 出版日期:2017-10-31
  • 基金资助:
    中央高校基本科研业务费专项资金项目(2014ZD02-1)

Evaluation of Internet Financial P2P Companies Based on Available Online Network Data#br#

  1. School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing 100876, China
  • Received:2017-03-06 Online:2017-10-31

摘要: 随着我国P2P(Peer-to-Peer)行业规模不断扩大,问题平台数也不断增加。对于一般投资人而言,行业内透明度低,P2P公司相关数据只能通过在线网络获得,且数据量比较有限,这不利于建立投资人信心。因而,基于在线可获取数据评价P2P公司综合实力的研究有助于提高一般投资人的甄别能力。以P2P公司综合实力为评价对象,采用AHP-模糊综合评价法构建基于在线可获取数据的评价模型,并选择某家P2P公司代入模型,所得评价结果符合实际情况,进而给出该公司的改进建议。

关键词: P2P, 网贷行业, 网络可获取数据, 综合评价

Abstract: Recently, although the scale of P2P industry is rapidly expanding, the number of bankrupt platforms is also getting higher Besides, P2P industry has a low transparency for the general investors so that they can only get limited data through the online network, which is difficult for them to establish confidence of the companies they have invested on Therefore, it is necessary to carry out research to evaluate P2P companies based on available online network data and help investors enhance judging ability This research aims to propose a model of evaluating the comprehensive strength of P2P companies based on available online network data by using AHP-fuzzy comprehensive evaluation method In addition, to verify the correctness and feasibility of the model, the related data of a P2P lending company is collected to calculate and analyze The results show that the evaluation is fairly consistent with the actual situation, and suggestions are provided for the company

Key words:  P2P, network loan industry, available online network data, comprehensive evaluation

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