关键词: 网络游戏成为当代青年人重要的娱乐方式与社会交往方式, 对青年玩家群体的社会关系产生了重要影响。选择《大话西游OnlineⅡ》为例, 运用UCINET软件分析玩家社会网络关系, 对游戏公会内部的玩家之间多层级网络关系进行梳理和分析, 通过对点度、中间和接近中心性的测量观察游戏公会内的玩家网络关系, 尤其发现玩家中意见领袖的存在与影响状况。对游戏公会进行个体性的微观层面研究, 具体而微地把握网络游戏对于使用者及其社会关系网络所产生的深远影响。

Abstract: Network games have become an important form of entertainment and social interactions all over the world, and have had significant impact on social relations of players UCINET is used to analyze the social network relations among players of A Chinese Odyssey II, and the multilayer network relations between players are discussed By measuring the degree centrality, centrality betweenness and closeness betweenness, this paper observed the network relations, especially finding the opinion leaders in the game guilds It mainly aimed at researching game guilds in individual level, in order to grasp the impact of network games on the players and their social network relations

Key words:  game guild, social network analysis, players, multilayer network relations, opinion leaders