北京邮电大学学报(社科版) ›› 2018, Vol. 20 ›› Issue (3): 1-9.

• 电子商务 •    下一篇

国内众筹投资行为羊群效应实证分析

  

  1. 北京邮电大学 经济管理学院,北京100876
  • 收稿日期:2018-03-15 出版日期:2018-06-30

Empirical Analysis of Herd Effect of Domestic Crowd-funding Investment Behavior

  1. School of Economics and Management, Beijing University of Posts and Telecommunications,
    Beijing 100876, China
  • Received:2018-03-15 Online:2018-06-30

摘要: 通过对国内数家有代表性的众筹网站——众筹网、京东众筹和摩点网中上线的众筹项目有关数据进行研究,采用STATA分析国内众筹投资行为的特征,发现国内众筹投资行为羊群效应的存在,并利用众筹投资行为中羊群效应的存在对创新创业企业及个人创业者、众筹网站、大众投资者、监管部门提出管理建议。

关键词: 众筹, 羊群效应, 支持者数

Abstract: Taking the data from several domestic representative crowd-funding websites — ZhongChou, JD Finance and MoDian, it is found that herd effect exists in domestic crowd-funding by using STATA to analyze characteristics of domestic investment behavior Based on herd effect in domestic crowd-funding, some suggestions are put forward to the innovative businesses, individuals, crowd-funding websites, public investors and  regulatory authorities

Key words:  crowd-funding, herd effect, the number of supporters

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