北京邮电大学学报(社科版) ›› 2018, Vol. 20 ›› Issue (3): 104-112.

• 教育研究 • 上一篇    

移动学习应用中积分激励机制设计

  

  1. 北京邮电大学 网络教育学院,北京100876
  • 收稿日期:2018-03-30 出版日期:2018-06-30

Design of Point Incentive Mechanism in Mobile Learning Application

  1. School of Network Education, Beijing University of Posts and Telecommunications, Beijing 100088, China
  • Received:2018-03-30 Online:2018-06-30

摘要: 激励机制能够激发学习者学习的主动性和积极性,对教育应用的游戏化教学设计有很深刻的影响。目前,教育市场的移动学习应用普遍青睐使用游戏化设计中的积分激励机制来引导学习,但在调查分析国内外游戏化学习激励机制的文献时,发现少有研究细化到积分激励机制。采用分层抽样的方法,选取50款移动学习应用,并筛选得到23种具有积分激励机制的应用,分析总结出价值型、经验型以及混合型三种积分模式,并对每种模式下的典型案例进行详细分析。进一步讨论了积分激励体系的四大设计原则:及时协调反馈机制、整合内外动机、展现积分意义及获取现实性、不违背伦理道德。最后,阐述了积分激励机制设计中的常见误区,以期对教育游戏的设计实践者和研究该方面内容的专家学者有所助益。

关键词: 移动学习, 游戏化学习, 积分体系, 激励机制

Abstract: Incentives can stimulate learners′ initiative and enthusiasm, and have a profound impact on the gamification teaching design of educational application At present, the mobile learning application in the education market generally favors the use of the point incentive mechanism in game design to guide learning, but when investigating and analyzing the literature on the game-based learning incentive mechanism at home and abroad, it has been found that few studies have been detailed to the point of incentive mechanism In this study, 50 mobile learning applications were selected by stratified sampling, and 23 applications with point incentive mechanism were screened Three point modes of value, experience and mixture are summarized, and  typical cases in each mode are analyzed The four major design principles of point incentive system are further discussed, which are prompt feedback mechanism, internal and external motivation integration, correlation between points and real world, no ethics violation Finally, the common misunderstandings in the design of point incentive mechanism are elaborated, hoping to benefit the design practitioners of educational games and the experts and scholars researching this field

Key words: mobile learning, gamification learning, point system, incentive mechanism

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