Acta Metallurgica Sinica(English letters)
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星 亮
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XING Liang
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摘要： 进入21世纪以来，日本国内掀起了第二次品牌评介热潮，开发了一些新的品牌价值评价模型，主要包括日本经济产业省模型、日本电通广告公司模型、伊藤－日经模型，以及博报堂模型。文章即以上述模型为对象，对其进行介绍和评价。
关键词: 日本, 品牌价值, 评价模型
Abstract: Entering the 21st century, the research for brand value evaluation becomes a hot topic again and leads to a second research boom in Japan. Various kind of brand value evaluation models have been developed. Those models include the Japanese economical industry province model, Japanese Dentsu advertisement corporation model, Yitou-Nikkei model, and Hakuhodo model. This paper reviews and discusses the brand value evaluation models developed in the second research boom.
Key words: Japan, thevalueofthebrand, evaluationmodel, review
中图分类号:
F272.3
星 亮. 日本的品牌价值评价模型评介[J]. Acta Metallurgica Sinica(English letters).
XING Liang. ReviewofJapan’sbrandvalueevaluationmodels[J]. Acta Metallurgica Sinica(English letters).
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链接本文: https://journalsk.bupt.edu.cn//CN/
https://journalsk.bupt.edu.cn//CN/Y2008/V10/I5/37
