Abstract: With the increasingly rapid development of wireless marketing in China,more and more elites and companies of the information industry have been engaged in the field of wireless marketing.Applications and business models of wireless marketing have gradually become the key link of the entire industrial chain. This article mainly makes an analysis of the business model of wireless marketing,which covers the concept of wireless marketing,application models,operational models and marketing strategies.

Key words: wirelessmarketing, businessmodel, marketingstrategies