Abstract: With the rise and prompt popularization of blog, the click rate of blog is drawing more and more attention from those bloggers. By referring to the theory of public domain of Juergen Habermas, this article analyzes, discusses, judges and predicts the factors that may affect the click rate of blog in the future on the basis of describing the existing factors determining the click rate in China.

Key words: clickrateofblog, publicdomain, huannantigerincident