Acta Metallurgica Sinica(English letters)

• 电子商务 • Previous Articles     Next Articles

Reviewonanalysisofinfluentialfactorsofmobilecommerce

Liu Bing Jin yong sheng   

  1. School of Economics and Management, BUPT
  • Received:2008-07-18 Revised:1900-01-01 Online:2008-10-31

Abstract: Since mobile commerce will soon be a dominant force in business and society, there is a significant meaning to research on which factor can accelerate the progress of m-commerce. In this paper, relative papers have been reviewed and classified into four categories according to the ways of research: based on theory of reasoned action(TRA), theory of planned behavior and theory of reasoned action (TAM ) model; based on customer satisfaction model; based on perceptual map; and based on grey system theory. Then, some proposals have been made for the future research.

Key words: mobilecommerce, greysystemtheory, theoryofreasonedaction, theoryofplannedbehaviorandtheoryofreasonedactionmodel

CLC Number: