Abstract:

Economics achieves the optimal efficiency in pursuit of optimal allocation of resources. Every rational investment of modern company should follow this principle, especially the advertisement investment, which is one of the biggest investments in enterprise. However, making sure the advertisement performance is the premise deciding the proper advertisement proportion. Based on the actual operating data of the enterprise, this article builds a forecast model of enterprise advertisement devotion by using linear regression analysis and linear programming. The basic principles and solving method of the model can be used in other areas.

Key words: advertisinginvestment, multipleregressionanalysis, linearprogramming, costmanagement