Abstract: 3G refers to the third generation of telecommunications standards and technology for mobile networking 3G networks enable network operators to offer users a wider range of more advanced services while achieving greater network capacity through improved spectral efficiency These services include wide-area wireless voice telephony, video calls, and broadband wireless data, all in a mobile environment At present, restructuring brought by 3G of the telecommunication industry helps form a new era in the telecommunication industry in China, called 3G era Knowledge of this new era may facilitate setting up effective business models Based on analysis of the new 3G technology and environment, this article presents a strategic guide to the business model design, and provides some interesting samples for further study

Key words: 3Gera, opencompetition, businessmodel, casestudy