Abstract: Two famous Web2.0 websites, Tudoucom and Zhuaxiacom, are taken as the sample to be analyzed in terms of four aspects of website operation to review the characteristic of Web2.0 websites: objectiveness, individuation, user experience and socialization The discussion focuses on the incentive system of netizen autonomy in participation and users’ selfrealization Meanwhile, disputes which are introduced by the particular participation means are investigated Based on the analysis, the experience in the success and failure of the two websites are concluded, which furnishes insights into future network development

Key words: Web2, 0websites, Tudoucom, Zhuaxiacom, websites’operation