Abstract:

TVshopping in China is facing new opportunities and challenges Beijing University of Posts and Telecommunications has taken the lead in the first TVshopping research and development centre in China This has created conditions for the healthy and orderly development of the industry, the integration of business and academy as well The media shopping, in diverse ways like TV, Broadcast, Internet, is a crucial part in modern service industry Besides, innovation builds the goal for the media shopping, which is elaborated in system, management and brand

Key words: TVshopping, industrystandard, brandinnovation