Acta Metallurgica Sinica(English letters)

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TVshopping:TheAcademyIntegrationandBrandInnovation

ZENG Jing-ping1,XU Xue-feng2   

  1. (1. School of Humanities, BUPT, Beijing 100876, China; 2. Capital Construction Office, Communication University of China, Beijing 100024, China)
  • Received:2009-06-03 Revised:1900-01-01 Online:2009-08-30

Abstract:

TVshopping in China is facing new opportunities and challenges Beijing University of Posts and Telecommunications has taken the lead in the first TVshopping research and development centre in China This has created conditions for the healthy and orderly development of the industry, the integration of business and academy as well The media shopping, in diverse ways like TV, Broadcast, Internet, is a crucial part in modern service industry Besides, innovation builds the goal for the media shopping, which is elaborated in system, management and brand

Key words: TVshopping, industrystandard, brandinnovation

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