Abstract:

From the perspective of psychology of the audience, this article analyzes the foundation of exaggeration and imagination of animation The audience identifies animation as a kind of commodity as well as a media that can convey human emotion and thought Animation does not consider conforming to objective reality as the main measure of the art It is in pursuit of a psychological reality Psychological needs of the animation audience mainly manifested in the sustenance and release, experience and enjoy, imitation and learning, search and longing, introspection and philosophizing and such directions

Key words: animation, hypothetical, psychological identity, psychological needs